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TABLE OF CONTENTS
INTRODUCTION………………………………………………………………………. 5
CHAPTER 1: GETTING STARTED WITH A MEMBERSHIP SITE…………….. 7
THE BENEFITS OF STARTING A MEMBERSHIP SITE……………………………………. 8
Fewer Opt-Outs ……………………………………………………………………. 8
Improved Security…………………………………………………………………. 9
Increased Traffic …………………………………………………………………… 9
Easier Bonus Delivery…………………………………………………………… 10
Passive Income …………………………………………………………………… 10
Pricing……………………………………………………………………………….. 11
THE BASIC STEPS OF STARTING A MEMBERSHIP SITE ……………………………… 12
Choosing a Topic…………………………………………………………………. 12
Register a Domain Name……………………………………………………… 13
Obtaining Web Hosting ……………………………………………………….. 14
Choosing the Right Membership Site Software ……………………….. 14
Choose Your Payment System ………………………………………………. 15
Gather Content for Your Site ………………………………………………… 16
CHAPTER 2: UNDERSTANDING THE PRE-LAUNCH PHASE OF YOUR
MEMBERSHIP SITE…………………………………………………………………. 184
MEMBERSHIP SITE FORMULA
GAINING ATTENTION …………………………………………………………………… 18
KNOW YOUR TARGET AUDIENCE……………………………………………………… 20
ATTRACTING A WIDER AUDIENCE…………………………………………………….. 21
Press Releases…………………………………………………………………….. 22
Social Media ………………………………………………………………………. 22
CHAPTER 3: GETTING READY TO LAUNCH YOUR MEMBERSHIP SITE.. 24
BUILDING THE BUZZ…………………………………………………………………….. 24
THE IMPORTANCE OF HAVING EVERYTHING IN PLACE …………………………….. 25
Testing Your Server and Hosting Platform………………………………. 26
LINING EVERYTHING UP ……………………………………………………………….. 27
Developing Incentives………………………………………………………….. 27
CHAPTER 4: WHAT TO DO POST LAUNCH…………………………………… 29
CUSTOMER SERVICE AND SUPPORT ………………………………………………….. 30
Issuing Refunds…………………………………………………………………… 30
BUILDING RELATIONSHIPS……………………………………………………………… 31
CHAPTER 5: HOW TO ENSURE THE LONG-TERM SUCCESS WITH YOUR
MEMBERSHIP SITE…………………………………………………………………. 34
NEWSLETTERS …………………………………………………………………………… 35
GOOGLE ADSENSE ……………………………………………………………………… 36
Effective Strategies for Increasing Your Revenue with AdSense…. 37
JOINT VENTURES………………………………………………………………………… 38
AFFILIATES ……………………………………………………………………………….. 40
CONCLUSION………………………………………………………………………… 42
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