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YouTube Authority PDF eBook. (( NOTE, PDF FILE ONLY, NO PHYSICAL BOOK SHIPPING))

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Table of Contents
Introduction……………………………………………………………………………………7
Chapter 1 – Getting Started…………………………………………………………..10 Knowing the Reason Why You’re Starting Your YouTube Channel…….11 Determining Your Target Audience…………………………………………………12 Know Your Direct Competition……………………………………………………….13 Scheduling Your Uploads………………………………………………………………14 Equipment and Software You’ll Need……………………………………………..15 Allocating the Time to Create Your Videos………………………………………17
Chapter 2 – Choosing Your Niche………………………………………………….19 Determining What You’re Good At………………………………………………….20 Selecting a Category…………………………………………………………………….21 Researching Topics……………………………………………………………………..22 Consider a “Desperate Niche”………………………………………………………..23
Chapter 3 – How to Optimize Your YouTube Channel for Success….25 Choose a Memorable Channel Name……………………………………………..27 Use an Attractive Channel Icon………………………………………………………28 Create a Channel Trailer……………………………………………………………….29 Integrate Social Media Links………………………………………………………….30 Include Channel Art………………………………………………………………………31 The About Section………………………………………………………………………..32
Chapter 4 – Developing Your Content Strategy………………………………33 Why Consistency is Important………………………………………………………..34

Types of Videos You Can Create……………………………………………………34 Vlogs………………………………………………………………………………………35 Company Culture Videos…………………………………………………………..36 Interviews………………………………………………………………………………..38 Webinars…………………………………………………………………………………39 Events…………………………………………………………………………………….39 Presentations…………………………………………………………………………..40 Tutorials………………………………………………………………………………….40 Product Reviews………………………………………………………………………41
Chapter 5 – Strategies for Building an Audience……………………………43 Comment on Similar Videos…………………………………………………………..44 Use Social Media…………………………………………………………………………45 Participate in Forums……………………………………………………………………46 Collaborate with Others…………………………………………………………………46
Chapter 6 – Strategies for Increasing Your Customer Engagement…48 Create Simple and Beautiful Thumbnails…………………………………………49 Add Annotations to Drive User Actions……………………………………………50 Keep Your Videos Short………………………………………………………………..51 Basic SEO Principles and Marketing Strategies Apply to YouTube……..51
Chapter 7 – How to Monetize Your YouTube Channel…………………….53 YouTube Partner Program…………………………………………………………….54 Affiliate Products………………………………………………………………………….54 Work with Outside YouTube Partners……………………………………………..55

Sell Your Own Merchandise…………………………………………………………..55 Drive Traffic to Your Website…………………………………………………………56
Chapter 8 – Mistakes to Avoid on Your YouTube Channel………………57 Purchasing Fake Reviews……………………………………………………………..58 Doing a Video Dump…………………………………………………………………….58 Ignoring Your Social Media Presence……………………………………………..59 Inconsistent Video Uploads……………………………………………………………59 Not Engaging With Your Audience………………………………………………….59 Failing to Have a Plan…………………………………………………………………..60 Trolling Other Channels and Begging for Views……………………………….60 Not Linking Your Channel to Your Social Media Accounts…………………61
Conclusion…………………………………………………………………………………..62

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